5G is the main theme of 2020, also due to the hard industrial confrontation that has transformed the old geopolitics into “geo-technology”. In China and the United States, Europe wants to respond with a series of “best practices” and new generation services, also in conjunction with the start of commercial services in the main European countries. The new role of intelligent cities dedicated to 5G will offer new realities in the media, tourism, transport, health and industry 4.0 sectors. Verticals, demos and presentations will give the first previews of the new scenarios that will arise from the introduction of this technology. In Lucca 2020, special plenary dedicated to 5G.

Mobile devices will play a leading role in the new society of the 1920s. According to PWC Italia, smartphone connections represent 70% of telephone connections in Italy and this percentage will reach 89% in 2022. Consequently, mobile is an increasingly important vehicle. Revenues from Mobile Video Internet Advertising are estimated to increase from € 228 million in 2017 to € 1.1 billion in 2022.

The media industry is in the midst of an industrial and technological revolution, which will lead to a new scenario on an international and European level. The major world groups have just completed their first moves on the global media chessboard. Protagonists Disney, Comcast, Time Warner, but what will Apple, Amazon, Viacom, Discovery, Mediaset and third parties such as Alibaba, Wanda and Gazprom do? Can you foresee other market hits? Will new digital services be born? The video will continue to be a very important “driver” for the development of the digital industry, also increasing trade, electronic payment and monetization.

With 2020, the phase of approaching the Switch-off to MPEG4 begins, which will take place simultaneously throughout Italy on September 1, 2021. From that moment, all TVs, decoders, devices and antennas not capable of receiving the new transmission standard they will have to be adjusted, also thanks to the bonuses that have been allocated by the Ministry of Economic Development. Even if the term seems far away, in reality the preparation phase of such an important change will occupy the whole of 2020, also thanks to the TV 4.0 table organized at Mise.

Personalized digital platforms are gaining more and more market share, audience and popularity, also thanks to important new products and services. The new player disruptor, thanks to the technological platforms, have managed to capture the attention of consumers and an increasing share of their spending thanks to a “user friendly” proposal and the wide range of
consumption customization. After Netflix, Hulu, Disney, Apple, the important news announced by Amazon, what should we expect?

The super quality of the contents will be a “killer application” for the user experience, who is already moving in the direction of a “complete and immersive” experience, also thanks to the ultra high definition proposal, which grows constantly and throughout the world. According to forecast data, the sale of UHD TV sets in 2020 foresees a global growth of 31% also thanks to the events of the European Football Championships and the Tokyo 2020 Olympics. The production of 4K content is estimated at over $ 5 billion.